Ethical marketing and visual storytelling

for therapists and coaches

Hi, I am Merel,

Marketing can feel a bit uncomfortable in the sensitive world of mental health and mindfulness.

But what if marketing simply means reaching more of the people who genuinely need your support?

No pushy tactics or awkward sales techniques here.
My approach is rooted in empathy, integrity, and meaningful content that helps you build real connections.

You have a beautiful mission: guiding people toward more peace, healing, and well-being. But the pressure of social media, marketing, and admin tasks can be overwhelming… and take you away from what really matters.

Get to know me

How can I support you?

As a gentle presence behind the scenes, I support (trauma) therapists and coaches with ethical marketing, meaningful content creation, and graphic design. So you can focus on your clients — without the stress.

Self-promotion often feels unnatural — like you’re forced to choose between marketing that feels good but gets little results, or strategies that work but don’t feel authentic.

But it doesn’t have to be one or the other.

Together, we’ll make sure your message reaches the people who need it most.

Plan a call with me

Ethical
Marketing

Show up online in a way that feels good and aligns with your values.

✔ Social Media Audit

✔ Social Media Strategy

✔ Content Creation & Management

✔ Analytics & Reporting

Packages & Pricing

Visual Storytelling & Content Creation

Bring your expertise to life with beautiful, strategic content.

✔ Branding & Visual Identity

✔ Graphic Design for Therapists

✔ Content Writing about trauma & mindfulness

✔ Email Marketing

Packages & Pricing

More peace & structure in your practice

For therapists who want to simplify their workload and create more space.

✔ Inbox & Calendar Management

✔ Invoicing & Payments

✔ Client Onboarding & Offboarding

✔ Process Optimization

Packages & Pricing

Workshop & Retreat Organisation

For therapists who want to host retreats or workshops—without the stress.

✔ Workshop Development

✔ Retreat Planning

✔ Administrative Support

✔ Marketing & Promotion

Packages & Pricing

Let's get to know each other

Have questions, doubts, or just want to see if we’re a good match? I’d love to hear what’s on your mind.

Our first conversation is simply to explore if we’re the right fit—no pressure, just a warm and open chat.

Plan a Discovery Call

What it’s like to work with me

Clarity & Authenticity

A digital presence that truly reflects who you are.

Calm & Focus

Less stress, more time for the work that lights you up.

Growth & Connection

A genuine community that feels aligned with your message.

Impact & Balance

Grow your practice sustainably, without losing your sense of peace and purpose.

Merel has done a wonderful job at managing my social media. As a health practitioner, I have limited time to post and she has made my life so much easier by taking on the social media aspect of the business.

She quickly developed a strategic content plan that embodies my business & niche. Merel has been very reliable at creating consistently and engaging posts that cater to my niche and has improved my online engagement and therefore clients. I would highly recommend Merel to anyone seeking a professional and caring social media manager!

Zoe Rosa - Naturopath

Zoe Rosa Wellness Australia