Ethical marketing

for mental health professionals.

Show up in a calm, honest way, so people who are already looking for your kind of support can find you more easily.

Hi, I am Merel,

Marketing can feel uncomfortable in the sensitive world of mental health. And that makes sense.

But what if marketing isn’t about convincing at all?
What if it’s about clarity, safety and helping people find their way to the support they were already looking for?

Together, we create visibility that feels gentle, aligns with your values, and leaves room for choice.
Choice is key in trauma-informed work, especially when it has been taken away before.

My work is for mental health professionals who want to communicate in a trauma-sensitive way and believe in ethical, respectful marketing.

If you’re looking for fast growth or hard sales tactics, I’m probably not the right fit — and that’s okay.

Get to know me

A different way of doing marketing

For me, marketing isn’t about convincing people. It’s about communicating with clarity and integrity, so people can feel whether this support is right for them. We explore ways of being visible that feel safe for your nervous system, and for your clients’.

Marketing as a natural extension of who you are, not something you have to perform. Sometimes this means growth happens more slowly.
But often it leads to more peace of mind, deeper trust and relationships that last.

If you feel we might be a good match, you’re very welcome to send me a WhatsApp message or book a short introductory call. We’ll take a moment together to see whether working together feels right.

Plan a call with me

Ethical
Marketing

We’ll get clear on who you help, what you offer, and how to talk about it in a way that feels calm and honest.
You’ll leave with a simple marketing plan you can actually follow — so the right people can recognise themselves in your work and find you more easily.

Packages & Pricing

Social Media Posts & Content Creation

Trauma-sensitive posts (idea, copy, and design) for mental health themes — created in a way that feels respectful, clear, and not pushy.

Packages & Pricing

Content Writing

Newsletters, posts, and blog articles in gentle, inviting language about trauma, mental health, yoga, and mindfulness.

Packages & Pricing

E-book Design

E-books and workbooks that make complex psychological themes feel clear, accessible, and safe to read.

Packages & Pricing

When it feels like a fit

If my way of working resonates, you’re welcome to message me or book a short call. We’ll simply feel into whether it’s a match.

Book a short video call with me

Authenticity

Your marketing can sound like you. Grounded, mindful, and attuned. So it feels good to keep showing up long-term.

Clarity

When you’re clear about who you help and how you work, people can decide for themselves if it fits — no convincing needed.

Authenticity

A genuine community that feels aligned with your message.

Trust

Clear pricing, a clear approach, and clear expectations help people relax.
They know what to expect before they reach out — and that builds trust.

Working with Merel over the past four months has been nothing short of transformative for my online yoga business. When we started, I had zero followers. Now, I’ve grown to over 6,000, with people consistently reaching out to say how much they love the content. They describe it as high-quality, informative, and aesthetically beautiful, which speaks directly to Merel’s talent and vision.

Beyond the results, it has been an absolute pleasure collaborating with her. Merel is calm, respectful, and deeply engaged at every step. She truly listens and creates with my voice, vision, and needs in mind, which makes the content feel unique and genuine. I couldn’t have asked for a better partner in bringing my work to life online.

AJ Morgan

Green Mountain Yoga

Content Creation & Writing