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Hi, I am Merel,
An idea comes up during a conversation with a client. A sentence in a book stays with you. You leave a training with pages of notes and the thought: I’d really like to share something about this.
Then the week fills up. The newsletter you meant to write is still waiting, and that thought is tucked away among all the others.
I know how much care goes into work around mental health and trauma. Finding the words to talk about it takes care, too. That’s where I come in. I help therapists, trauma professionals and mental health organisations turn their ideas into social media posts, newsletters, articles and visual content that feel true to their work.
To me, good marketing gives people a chance to understand what you offer, who it might be for and what they can expect. It leaves them free to decide whether it feels right for them.
If there’s something you’ve been meaning to share, I’d love to hear about it. Send me a message and we can see where to begin.
Content & social media
You have ideas from your work, your reading and conversations with clients. I help turn them into posts that share what you know in a way people can understand, with room for nuance.
Social media content
Content writing
Newsletters & articles
Some ideas need more space than a post. We can turn them into a newsletter or article that gives readers time to understand the subject more deeply.
Newsletters
Articles
Visual storytelling
When a topic has several layers, the way it looks can help people follow along. I bring the words and design together in carousels, workbooks and other resources.
Carousels
E-books & workbooks Psychoeducational resources
What ethical marketing means to me:
Honesty & alignment
Marketing can reflect the work as it really is and stay close to your values and way of working. There is room for nuance, honesty and realistic expectations.
Clarity
People should be able to understand what you do, who it is for, what they can expect and whether it may be relevant to them.
Choice
Communication can give people enough information to make their own decision, in their own time. The aim is to support choice rather than create pressure.
Care & nuance
Especially in mental health and trauma, language matters. Complex and sensitive topics can be communicated in a way that feels human, careful, nuanced and trauma-sensitive.
Working with Merel over the past four months has been nothing short of transformative for my online yoga business. When we started, I had zero followers. Now, I’ve grown to over 6,000 followers in 4 months time, with people consistently reaching out to say how much they love the content. They describe it as high-quality, informative, and aesthetically beautiful, which speaks directly to Merel’s talent and vision.
Beyond the results, it has been an absolute pleasure collaborating with her. Merel is calm, respectful, and deeply engaged at every step. She truly listens and creates with my voice, vision, and needs in mind, which makes the content feel unique and genuine. I couldn’t have asked for a better partner in bringing my work to life online.
AJ Morgan
Green Mountain Yoga
Trusted by those who care for others
