Ways we can work together
You know your work. Sometimes turning everything you know into a post, an article or a page on your website is the tricky bit. Especially when you’ve looked at your own words for so long that you can’t tell how they’ll come across to someone new.
I help therapists, trauma professionals and mental health organisations with the writing, design and thinking behind their communication. Here’s what that can look like.
Content & social media
You have knowledge and ideas you want to share. I help turn them into clear, thoughtful and trauma-sensitive content that reflects your voice and expertise.
Social media content
Content writing
Design & educational materials
You want to turn your knowledge into material that is clear, accessible and easy to use.
E-books
Workbooks
Psychoeducational materials
Strategy & positioning
You know what matters to you in your work. Together, we bring more clarity to your offer, who it is for and how you communicate it.
Social Media Audit
Ethical marketing plan
Social media content
From €200 per month
For when you have ideas to share, but making the posts keeps slipping down your list.
I can help with content ideas, carousels, single posts and captions. You bring your expertise, and I help find an angle, write the copy and design the post. We can work from your notes, existing material or conversations about topics you’d like to cover.
You receive finished posts to review and then publish or schedule yourself. The number of posts and what’s included depend on what you need.
Content Writing
Usually between €80 and €400 per piece
For a newsletter, article, blog post or website text that you’d like some help putting into words.
You might have a rough draft, a few scattered notes or an idea you’d rather talk through first. I can write a new piece or work with what’s already there, shaping it into something that’s easy to follow and still sounds like you.
The price depends on the length of the piece and how much research or writing is involved.
E-books & workbooks
From €500
For when you’d like to bring your knowledge together in a guide, e-book or workbook that people can read and use.
I can help with the structure, edit or simplify existing text, write new sections and design the pages. That could include educational content, exercises or reflection questions, depending on what you’re making.
We’ll agree on the scope first, since a short guide and a full workbook involve very different amounts of work.
Social Media Audit
€110
For when you’d like another pair of eyes on your Instagram or LinkedIn profile.
I look at what someone new can understand from your profile: what you do, who you work with, what you offer and how they can take the next step. I also look at places where the wording or layout may leave people guessing.
You receive a short document with practical suggestions you can use to update your profile.
Ethical marketing plan
Usually between €650 and €1100
For when the bigger picture feels a bit scattered. You might be rethinking your offers, updating your website or trying to work out what you want to keep talking about in your content.
We look at who your work is for, how to explain what you offer, what people may need to know before reaching out, and which ways of communicating fit your values, time and energy. I also look at your existing communication and do relevant research to help us make those decisions.
You receive a practical plan with your key messages, content themes and suggestions for your website and other channels. It’s something you can come back to when you’re writing or deciding what to share next.
All prices exclude VAT and may change at any time. After a short introductory call, you will receive a tailored proposal based on the scope of the project.
Not sure which one fits?
That’s okay. Tell me what you’re working on or where you’re getting stuck, and we can work out together what kind of help makes sense.
Working with Merel over the past four months has been nothing short of transformative for my online yoga business. When we started, I had zero followers. Now, I’ve grown to over 6,000 followers in 4 months time, with people consistently reaching out to say how much they love the content. They describe it as high-quality, informative, and aesthetically beautiful, which speaks directly to Merel’s talent and vision.
Beyond the results, it has been an absolute pleasure collaborating with her. Merel is calm, respectful, and deeply engaged at every step. She truly listens and creates with my voice, vision, and needs in mind, which makes the content feel unique and genuine. I couldn’t have asked for a better partner in bringing my work to life online.
AJ Morgan
Green Mountain Yoga
